BRANDING

Brand identity is a development of a strategic process in creating and distinguishing my clients' company image, products and services. The development includes aligning their brand to their business objectives, communicating their brand to their target audience, and developing a unique brand that will stand out against competitors.

Below are examples of clients and assessments from my design course.

I designed Nutrisweets social media content for Instagram and Facebook. I’ve kept the design in the same style and feel as the logo, loud and vibrant, using the main colours of pink and black.

Skills used:

• Adobe Illustrator & Photoshop

• Illustrations, photo shopping, social media content,label design, packaging designs & Stickers.

Jnr St is inspired by street styles globally, embracing diversity, culture, art, individuality and edge. The brand development started with creating their logo. A logo representing a street sign with graffiti text, a stencil style inspiration.

The brand identity is street wear for kids and adults. I created one-of-a-kind illustrations before moving on to brand identity assets like packaging design, thank you cards, woven tags, web banners, and business cards.

BERSERK

This brief was to create your own brand with the essentials. Berserk is grunge and punk style fashion. My illustrations are designed for both men and women to wear and pair it up with a leather jacket, chains and cool accessories for this design to stand out.

Blue Guitar Project is a charity that makes teenage dream experiences come true within the music industry. I was an intern designing illustrations for the guitars, t-shirts and students logos.

TOMORROWLAND

Tomorrowland is a Belgian electronic dance music festival held in Boom, Flanders, Belgium. For this brief, we were required to re-design your chosen music festival. The theme I went for is the classic "alice in wonderland". There are hidden details in my illustrations from film but I've also kept the same characteristics and colours to match festival.